World Vision’s 30 Hour Famine

Stuck in a downward trend in yearly fundraising, the 30 Hour Famine needed a breakthrough.

The objective was to connect with youth organizers by sending them event information that opens to a full-size (24×36) poster. The poster serves as a valuable educational tool for youth groups and helps build long-term brand awareness. The results showed a 78% increase from previous fundraising efforts. Not bad at all. : ]

This project was designed and directed by William Herod while on staff at Masterworks.